Polaroid Now Generation 3 - Coral

The Polaroid Now Instant Camera Generation 3 is a modern take on classic instant photography, combining iconic design with upgraded features for sharper, more creative results.

Compatible with Polaroid i-Type and 600 instant film, it delivers the signature square-format prints that develop in minutes—perfect for capturing and sharing real-life moments. The camera features an upgraded two-lens autofocus system, automatically selecting the right lens for sharper images across different distances.

Creative shooting is enhanced with built-in self-timer and double exposure modes, allowing you to experiment with layered images and group shots with ease. Its custom design shutter system works alongside six selectable apertures (f/11 to f/64) to adapt to various lighting conditions and deliver balanced exposures.

Equipped with a built-in flash, the camera performs well in low-light environments, ensuring your photos remain bright and clear. It also features a rechargeable battery with USB-C charging, offering convenient power management for everyday use.

Sustainability is part of its design, with the camera made from 40% recycled materials, reflecting a more eco-conscious approach to instant photography.

Blending nostalgic charm with modern functionality, the Polaroid Now Generation 3 is a great choice for anyone looking to enjoy instant photography with improved performance and creative flexibility.

Product Features in Detail

The classic instant camera.
The classic analog instant camera. With self-timer and double-exposure modes, an upgraded two-lens autofocusing system and made with 40% recycled materials in different colors. All so you can capture real life on iconic, full-sized Polaroid film.

How do you improve on a classic? We’re glad you asked.
The Polaroid Now and Now+ Instant Cameras Generation 3 take better, brighter pictures in a wider variety of lighting conditions. All thanks to a few breakthroughs from the brainiacs in our product team. Let’s break down what those smarty-pantses have been up to – and how it makes your photos even better.

Upgraded ranging sensors.
To take a focused photo, your camera needs to know how far away your subject is. To do this, it fires out infrared lights and reads how long they take to come back. By upgrading this piece of tech, it can now more accurately inform the camera’s two-lens autofocus which lens to use. Giving you a sharper photo more often than not. Pretty smart, right?

Improved light meter position.
Okay, now we’re warmed up with the tech-speak, let’s chat light meters. Once your camera knows how far away your subject is, it needs to know how bright the scene is. See that little bumpy thing on the very bottom of the lens? That little guy reads how much light is coming in and tells the camera how fast the shutter should be to properly expose your shot.

In previous generations, the light meter was under the viewfinder. By moving it under the lens, it now does two things:
a) Gives more accurate readings on how much light is entering the camera right at the point the light actually enters the camera, giving you more accurate exposures.
b) Sits behind any glass placed over the lens, making your camera filter compatible!

New colorways.
Okay, sure. Maybe new colors don’t help you get better photos. But they do help you look damn fine taking them.

Now or Now+, that is the question.
While they look similar, it’s what’s inside that counts. The Now+ connects to the Polaroid App and allows you to access modes like aperture priority, remote controls, double-exposure, self-timer, manual mode and more. (That’s why there’s a plus in the name. Because it “adds” to the experience.)