Fujifilm X-Half X-HF1 Digital Camera Black

The FujiFilm X-Half X-HF1 Digital Camera appears to be an innovative model specifically designed for vertical shooting, blending modern digital technologies with a nostalgic analog-style approach. An 18MP vertically oriented 3:4 CMOS sensor is optimized for portrait photography and social media content. The 3:4 aspect ratio is ideal for mobile and online use, offering a unique departure from standard 2:3 sensors. A wide-angle prime lens provides the equivalent focal length of 32mm on full-frame systems. The f/2.8 aperture balances depth of field control and light performance for diverse conditions. A taller vertical LCD enhances framing and reviewing for portrait-oriented shots. It has an additional sub-LCD presents quick-access information such as settings or shooting details. Optical window viewfinder combines a traditional optical viewing experience with digital precision, channeling the charm of classic film cameras. The Film Camera Mode emulates the sensation and results of shooting with film by applying simulation effects in real-time. A creative split mode or functionality allows dual outputs (e.g., stills/video simultaneously or overlays). Its customizable styles and filters feature 13 film simulation modes and offers FujiFilm's famous simulations mimic legendary film stocks like Velvia, Provia, Acros, and more. A robust set of 26 built-in filters further let creativity flourish in-camera, saving post-production time.

The physical controls include a frame advance lever which simulates the mechanical feel of film cameras by mimicking the frame advance mechanism, adding to its tactile operation. An exposure compensation dial allows quick and precise exposure adjustments without needing to dive into menu options. The video capabilities including 1080 x 1440 vertical video recording is purpose-built for vertical video creation, ensuring seamless integration with platforms like Instagram Stories, YouTube Shorts, or TikTok. A dedicated mobile app that enhances workflow by enabling detailed post-processing of images directly on your device. The X half App provides digital access to Fuji's renowned film simulation ecosystem. The X-HF1 emphasizes vertical orientation, making it a top choice for photographers and content creators focused on portrait-driven or mobile-first content. Its tactile controls, compact footprint, and simplified workflow evoke the joy of analog photography while leveraging the power of digital imaging.

Both the physical design and features prioritize vertical formats, a refreshing and modern take on photography. With features like the Frame Advance Lever, Optical Viewfinder, and Film Simulation Modes, this camera embraces vintage charm without compromising performance. The vertical video mode and seamless integration with the X half app cater to social media-savvy creators. Despite its retro inspiration, the X-HF1 is lightweight and portable, ideal for spontaneous shooting sessions. The FujiFilm X-HF1 is a niche camera, uniquely positioned to offer a creative edge for vertical photography and video creation. With its rich feature set inspired by analog cameras and FujiFilm’s much-loved film simulations, it’s a compelling option for photographers seeking a combination of artistry, nostalgia, and modern practicality.

Product Features in Detail

X half (FUJIFILM X-HF1)
Make time for your photography with X half – a camera dedicated to distraction-free creativity.
A default vertical format, 2-in-1 imagery, and Fujifilm’s legendary color reproduction all in a compact body, X half combines a classic image-making experience with a fresh way to share your vision.

Alongside Fujifilm’s unique Film Simulation modes, X half adds new creative opportunities with film-inspired filters.
It’s never been easier to make your mark on every frame.

Two Formats, One Camera
X half has two unique formats for stills and video. Use the default vertical format, or the 2-in-1 option to combine images.

Smartphone Simplicity
We use smartphones every day to make vertical images, which is why X half does the same. The creative process feels effortlessly natural.

2-in-1
2-in-1 combines two vertical frames, giving you new ways to tell your stories.
Embrace your creative side by choosing two still images, a video and a still, or two videos.
Simply pull the Frame Advance Lever or use the dedicated X half app.
X half’s authentic yet simple design seamlessly complements any style, effortlessly fitting into your life. Make it a part of your everyday moments.

Classic Design Uniquely Refined
X half combines the classic styling synonymous with X Series and effortless ease of use to deliver a truly authentic image-making experience.

Vertical Viewfinder and Rear LCD Uninterrupted Creativity
Optimized for vertical compositions, the viewfinder and rear LCD on X half let you concentrate on what matters; uninterrupted creativity. Stop checking the details on every image, start focusing on recording the moments that matter.

Ultra-Light 240g
A Compact, Everyday Carry
X half’s compact size makes it easier to record the natural, unguarded moments in life. The more you use it, the more you’ll think ‘only X half will do’.

Enjoy Film Photography in a Digital World
X half brings the joy of film photography into the digital world. From the tactile action of the Frame Advance Lever, to the subtle sub-LCD that echoes a film window, every detail evokes a nostalgic thrill of the analog age.

Dedicated X half App
Your essential companion.
Keep the fun of photography going by transferring images from the camera to your smartphone, then use the dedicated X half app to unlock new creative possibilities.

2-in-1 Creation
Unleash Your Creativity
It only takes a few taps to transform vertical images to 2-in-1 masterpieces. Select your favorite frames, swap their positions, adjust the dividing line’s color and size – every detail is yours to control.

Gallery and Album
Add a Personal Touch
The X half app is your personal gallery, for you to design just the way you like. Choose from two background colors and six frame styles to show your images at their very best.

1-Inch Sensor + 32mm* Prime Lens
A Distinct Look and Feel
For the first time in X Series, X half features a 1-inch sensor. The 32mm* focal length – identical to QuickSnap one-time-use cameras – delivers high-resolution images with a distinct look and feel.
*35mm equivalent

Focusing
Fast and Intuitive
X half’s autofocus is quick, responsive, and seamless. Prefer manual control? The Focus Ring lets you fine-tune your images. Face and Eye Detection also help ensure pin-sharp results on every portrait.

Create Your Own Story
X half lets you explore colors, textures, and moods – express your vision, create your own story.

Film Camera Mode
Frame the world through an optical viewfinder, pull the lever to advance to the next frame, and relive the experience of analog creativity. X half’s Film Camera mode recreates the joy of film photography in a digital era.

Seamless Printing with instax™ Link Series
Connect X half to an instax™ Link series printer for instant, direct printing – bringing your digital moments to life in analog form.
Supported models: instax mini Link 2™, instax mini Link 3™, instax SQUARE Link™, instax Link WIDE™