The New Sony FX3 Full-Frame Cinema Camera

 

The New Sony FX3

This new Sony FX3 Full-Frame Cinema Camera just keeps showing how Sony is pushing boundaries, making things accessible and considerably affordable, while compromising on pretty much nothing.

It is really interesting to compare the specifications and price of a 2021 camera to something from even early 2020. It has been a 12 months where high-end video features and specifications is something you can get for well under 10k.

The FX3 is easily described as a A7S III in a different costume, but the benefits of this costume are very real.
The two first things you would notice are the mounting threads allowing for immediate modular expandability, and the very obvious fan vents, which won't impact the weather sealing and speaks to its reliability on set.
There are much more video focused button and menu layouts. It ships with a top handle that includes XLR audio options, ready to film with Sony's cinetone profile, AF tracking at 120FPS in 4k and so much more.

This is going to be shipping around mid-March and pre-orders are available now.