Seven Reasons Why The New Sony A7C Is A Must For Content Creators

Sony's unveiling of the much-anticipated A7S III has left many photographers thrilled after it has announced its latest full-frame mirrorless camera, the Sony A7C. The new Sony offering targets YouTubers and vloggers with its compact body, relatively feather-like weight, and a convenient electronic viewfinder and flip display.

Truthfully, photographers might find it only as a great camera with average photography features. But that is compared to its more still photography leaning cousin, the Sony A7S III. The A7C is still a capable photography camera with burst speeds up to 10 fps with continuous autofocus. It also has exceptional low-light performance with an ISO range of 100-51,200 which is expandable to 50-204,800.  

But the truth is, the A7C’s true emphasis is for videographers, vloggers, and YouTubers. Those guys will absolutely love its 4K 30FPS capability with exceptional S-Log2 and S-Log3 recording algorithm, making for highly-dynamic videos almost on the same level as Panasonic's newest full-frame mirrorless S5 cameras.

It is a huge task to explain why this camera will gain so much attention to today’s video content creators. So, let’s go in-depth on the biggest reasons why the new Sony A7C is the dream camera for the video creating crowd.

Why Content Creators Will Fall In Love With the New Sony A7C

1. Full HD 1080p at 120FPS Gives More Time and Motion Flexibility

Looking further into the A7C's added capabilities, Sony's new full-frame mirrorless camera gives videographers full-fledged flexibility with its Full HD 1080 recording capacity, which you can record at 120FPS. Sports, nature, and fast portrait photography gives videographers excellent flexibility, especially when post-producing those highly sought after slow-motion action shots. So if you are a video content creator that likes to push the limits of your camera’s capabilities, then the Sony A7C is definitely a fun toy to tinker with.

But if you are more into video quality more than action and speed capturing, then the 4K 30FPS capture capability of Sony's A7C makes it perfect for most vlogs that prioritize scenery, portraits, and less on action shots and cinematography. The capability of this camera to shoot those “Instaworthy” sceneries and backdrops will make viewers think that those shots were made from complex video equipment.

Truthfully, photographers and videographers might consider it a "casual" camera with average features. However, the A7C sets itself apart because of its convenient and sufficient capabilities.

2. Top-Of-The Line Sony IBIS Feature

Every Sony camera, especially the A-series, uses top-quality stabilization with multiple axes. With the A7C making it easier for vloggers and YouTubers to shoot videos of themselves, a powerful five-axis in-body image stabilization feature is the cherry on top of the cake.

With five stops of shake reduction, vloggers and YouTubers can walk everywhere without worrying about extreme shaking and blurring with their videos and photos. While the A7C became much more affordable with Sony's optimization (aka cost-cutting), it focused on making sure it can take great travel and vlogging-friendly features.

Weighing in at a light 509g, the Sony A7C is an excellently designed camera that is convenient for handheld or selfie-positioned shots, which mostly use a single arm of the videographer. With a more comfortable capacity to capture video, vloggers and YouTubers can take shots a lot better than before. Plus, you won't suffer from any shoulder aches and inaccurate shots, which is a common complaint with other cameras.

If you compare its weight to the whopping 650grams of the A7III, the A7C is a better choice when it comes to portability and weight. Carry it around everywhere, and you're still rewarded with top-notch video and audio capture. Take this camera on long hikes without feeling strained and overburdened.

3. Top-Level AF and Tracking Systems

Sony's A7C's video-oriented features its fast, hybrid phase-detection AF. The A7C has 693 phase-detection points. It's easy to use hybrid AF features in full-frame mode, including human and animal eye-tracking, object tracking, predictive control, and smooth AF transition speeds, which is useful if you're shooting lengthy videos.

Autofocus is crucial when shooting vlogging and YouTube videos. Selfie-oriented shots tend to shake, mainly when you use an arm or a stick to hold it. But with its lightweight paired with an excellent image stabilization feature and effective autofocus system, the Sony A7C truly excels in speeding up the process of daily video recordings.

4. Decent Photo Burst Speeds at 10 FPS

The Sony A7C isn't a photography-first camera. However, if you need to take some shots with a full-frame mirrorless camera, it can provide you with excellent 4K 14-Bit RAW and JPEG shots.

Additionally, its burst speeds can handle a decent 10FPS with efficient, consistent autofocus. Plus, the A7C still boasts great low-light performance with an ISO range of 100-51,200 that is expandable to 50-204,800.

With a capable burst speed of up to 10 FPS, you will not need to worry about action shots getting blurred. Even if you might compare its performance with the A6600's 11FPS burst-shot capability, you've highly-likely chosen the Sony A7C as a video camera before its photographic capabilities.  This is great info to keep in mind when choosing your camera. Will you be using your camera more on the video side of things? Then the A7S is a great option to ponder on.

5. A Familiar Articulating Display From The A7S III

The A7C's electronic viewfinder in the corner makes it easy for vloggers and YouTubers to capture videos of themselves while keeping their background and framing in check. While its EVF isn't the best in its league, the 2.36-million dot OLED viewfinder can still do so well for evaluating your shots.

The display also articulates in the same manner as the Sony A7S III, which makes it easy to check your photos and videos. In doing so, you can adjust accordingly to your situation quickly. Pretty convenient feature right there.

6. Up to 740 Shots With The LCD Monitor

Sony promises that the A7S will have “industry-leading” battery performance, and while that remains to be seen, the A7S sure does have a beefy battery packed inside it.

If you choose to turn off the viewfinder, you can take up to 740 shots with a fully-charged A7C NP-FZ100 lithium-ion battery. The battery's performance is still phenomenal in providing you about 680 shots using just the viewfinder for framing. That’s a lot of photography hours on a single charge!

In conjunction with fast UHS-II cards, capturing photos and videos consumes less energy. Furthermore, despite having a single card slot, the high memory capacity will still be a massive boon for most casual photographers.

7. Compact, tough, and with Great Connectivity.

Keeping up with the lightweight and compact theme, Sony fitted the A7S with their new E 28-60mm f/4-5.6 lens. The first thing you will notice is how small and compact the lens is. No doubt that Sony has bloggers and videographers’ ease in their mind when designing this camera.

Feeling around the edges of the camera’s exterior, users will already notice that the A7S has a good build. The magnesium-alloy chassis that comes with a weather-sealed design gives this camera high marks in the durability department. This means that the A7S is a great gadget to have around in less than ideal shooting environments.

Lastly, this camera has nice connectivity features. The built-in Wi-Fi gives the a7C the capability to share images directly to mobile devices. Users can also directly share their files to various social network platforms, email, and even some cloud storage services. There is also wireless tethered shooting support (through both 2.4 and 5.0 GHz bands) as well as NFC (Near Field Communication) support. This allows an easier one-touch connection from the camera and mobile devices and makes it easier to use your mobile device as a viewfinder with shutter control.

The A7S also has Bluetooth connectivity which allows for location data acquisition.

Sony Keeps on Redefining the Mirrorless Camera Genre

With the company’s excellent track record through the years, there is already no question that Sony is a trailblazer when it comes to making the best mirrorless camera. Their latest foray into the market, the A7C, improves on a lot of features like AF tracking, image stabilization, and amazing shake reduction. It also caters to a thriving market of video content creators with robust 4k/30fps recording, a fully articulating LCD screen, and separate mic and headphones input.

The A7C may not be the strongest photography camera out there, but it is no slouch either. Capable of decent burst speeds and strong low-light performance (capable of 100-51,200 ISO range expandable to 50-204,800.) Nothing to scoff at, this is still a decent camera when it comes to shooting still images.

With some pretty hefty video recording features and prowess (not to mention the A7C’ small size and weight) and decent still photography capabilities, the Sony A7C is surely going to be a sought-after gadget in today’s video content obsessed world.

To all you videographers out there, will you be buying the new Sony A7C?