The Tamron 28-75mm f/2.8 Di III RXD Lens for Sony E Mount has been officially unveiled!

11/05/2018 : Australian Recommended Retail Price for the Tamron 28-75mm f/2.8 Di III RXD Lens for Sony E Mount is set to be $1300 however, the price here at Camera Warehouse will be $1248! 

First shipment is landing in Australia end of May 2018 - Stock will be extremely limited from initial shipments.

Pre Orders have already started for the 28-75mm f/2.8 Di III RXD and if you want to secure stock from the first shipment, place your order as soon as possible as inital shipments will sell out fast.

As always, if you have seen a better price from another authorized Tamron Dealer - please let us know and we'll do our best to beat it

The exact release date for the 28-75mm f/2.8 Di III RXD in Australia hasn't been set yet but so far, we know the first delivery is arriving towards end of May 2018.

You can place your order through website, over the phone or in store. If you have any Questions, please call us on 02 9558 3116 or send us an email.

Here's a quick picture of why Tamron enthusiats are very excited for the Alpha a7 III:

• 28-75mm focal length
• f/2.8 maximum aperture
• 15 elements in 12 groups
• Extra Low and Low Dispersion elements
• Glass-molded aspherical element
• Broad-Band Anti-Reflection Coating
• Water-repellant Flourine coating
• RXD stepping motor for smooth AF
• 67mm filter diameter
• Nine-blade circular diaphragm aperture
• Moisture-resistant construction
• Lightweight and compact

And it does not end there!

The Tamron 28-75mm f/2.8 Di III RXD Lens for Sony E Mount delivers superb optical performance, including both outstanding image quality and beautiful background blur effects (bokeh) only possible with a fast aperture, thanks to a new optical system designed specifically for mirrorless cameras. In addition to shooting portraits with creative, defocused backgrounds, photographers can enjoy dynamic wide-angle expressions like never before thanks to a Minimum Object Distance (MOD) of 0.19m (7.5 in) at the wide-angle zoom setting.

The lens incorporates an all-new high-speed and precise AF driving system. The RXD (Rapid eXtra-silent stepping Drive) strikes a balance between speed and silent operation, making it perfect for both video and still image capture. The lens also features Moisture-Resistant Construction that is useful in outdoor photography, plus hydrophobic Fluorine Coating that is highly resistant to fingerprints and dirt. It will also fully match with various camera-specific features including the in-camera lens correction and Direct Manual Focus (DMF) system features of Sony cameras, enabling this new zoom to take full advantage of the advanced functions that ensure comfortable user experiences.

This lens features a new design that leverages the advanced image quality of the latest full-frame mirrorless cameras. To balance beautiful bokeh with high image quality, the optical formula (15 elements in 12 groups) includes a special XLD (eXtra Low Dispersion) element, LD (Low Dispersion) element, GM (Glass Molded Aspherical) element and two hybrid aspherical lens elements in the optimal arrangement to correct aberrations and reduce the overall lens size.

The lens also employs Tamron’s BBAR (Broad-Band Anti-Reflection) Coating that boasts exceptional anti-reflection performance throughout the entire zoom range, even when shooting in backlit conditions. In addition, incorporating the nine-blade circular diaphragm design, the lens will perform in versatile situation, providing beautiful soft portrayal at wide open aperture to a clear and sharp image when stopped down.

Extra emphasis was placed on creating a high speed, fast aperture zoom lens in a compact and lightweight design because standard-range zooms are generally the most frequently used. Weighing only 550g (19.4 oz) with a length of just 117.8mm (4.6 in), the A036 enables photographers to enjoy the mobility provided by a compact, lightweight, full-frame mirrorless camera in all situations from casual snapshots to stunning portraits and dramatic landscape photography.

This Tamron lens breaks from the convention that the MOD of a zoom lens must be fixed throughout the focal range and achieves a MOD of 0.19m (7.5 in) at the 28mm wide-angle end which delivers a maximum image magnification of 1:2.9. The working distance of just 5.7cm (2.24 in) from the front element allows photographers to enjoy close-up shooting that emphasizes the sense of perspective unique to wide angles. At the 75mm telephoto end, the 0.39m (15.3 in) MOD provides an image magnification of 1:4, thereby enabling close-up shooting with a pleasantly blurred background similar to a macro lens.

The AF drive also incorporates a sensor that accurately detects the position of the lens and an RXD (Rapid eXtra-silent stepping Drive) stepping motor unit optimized for AF control. This achieves quick and precise AF operation, allowing users to maintain pin-sharp focus on continually moving subjects or when filming video. Additionally, the AF motor is exceedingly quiet, virtually eliminating extraneous AF drive sounds during video recording.

Environmental seals are located at the lens mount area of this lens for Sony E Mount and other critical locations to prevent infiltration of moisture and/or rain drops and afford Moisture-Resistant Construction. This feature provides an additional layer of protection when shooting outdoors under adverse weather conditions. Also, the front surface of the lens element is coated with a protective fluorine compound that has excellent water- and oil-repellant qualities. The lens surface is easier to wipe clean and is less vulnerable to the damaging effects of dirt, moisture or oily fingerprints, allowing for much easier maintenance.

Camera Warehouse is an authorised Australian dealer for Tamron lenses so you will get genuine Australian stock that come with authentic warranty. Grey Market and Parallel Importing are not allowed so you get products that are intended for sale in Australia. Free shipping is possible for this Tamron lens within Australia.

Pre-Order the Tamron 28-75mm f/2.8 Di III RXD Lens for Sony E Mount today! Call us on (02) 9558 3116 or send us an email to sales@camera-warehouse.com.au