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The crowded market of digital photography has given both hobbyists and enthusiasts one too many options to choose from. Everything from compact cameras, DSLRs, up to mirrorless equipment, you have a wide choice to finding a camera that’s within your budget range and meets your personal preferences. If you’re learning towards choosing a digital camera, you’re in for a treat, especially if you choose a brand that is as dedicated to pleasing consumers as Sony.

For a company that has been making digital cameras since 1988, Sony sure is a blue-chip player in the camera industry. With decades of market knowledge and industry experience, they know exactly what the consumers are looking for in a digital or compact camera. They bring low light capabilities, sleek camera body designs, and forward-thinking features to the table, making their brand a surefire option. With these factors in mind, you’ll never go wrong in choosing it among a wide array of camera options.

To date, Sony continues to produce forward-thinking products, and even aims to be the top brand in the overall camera market by year 2021. And they seem to be well on their way to achieving this goal by launching an impressive arsenal of new products that have made waves in the camera industry.

Advantages of Using Digital Cameras


Sony’s innovative photography solutions have brought a new level of convenience and enjoyment through digital cameras. They have seen the needs of the consumers to lessen the hours needed to develop a film and make the operating costs lower. With Sony digital cameras, you can capture images and instantly check it on the LCD monitor, bringing you the option to retake or add more shots as needed. All of these benefits can be enjoyed without the limiting factor of using a film. Therefore, you can make bigger amount of pictures and not have to wait for the film to be processed. On top of these awesome perks, you can connect the camera to a TV or PC to review and edit your shots. This feature makes it easier to print photos at home, post it online, or even send it to your clients.

Sony’s Finest Digital Cameras


In an effort to remain at the forefront of innovative photography solutions, Sony continues to launch cameras that intelligently process images and are competitively priced. And here at Camera Warehouse, we carry some of their best products that our customers capture stills and videos automatically. Here are some of them:

Sony RX100 Mark VI (M6)


Recognizing the need for a portable yet versatile digital camera, Sony has launched Sony RX100 Mark VI (M6). This premium camera has many of the same features as a mirrorless camera but in a handy and compact equipment. If you’re having second thoughts whether M6 can keep up with your photography needs, then these functions will surely help you make a decision. First, M6 has one of the fastest autofocus features as compared to other point-and-shoot cameras. Most people are also excited about its increased lens range which is now a 24-200mm equivalent F2.8-4.5 lens. This gives many consumers an extra focal length feature that’s highly important when you’re doing outdoor or travel photography. Another feature that outdoor photographers will love is the 24 fps burst shooting with continuous autofocus, making it a reliable traveling companion. Just like Sony’s popular mirrorless cameras, M6 also has 5-axis image stabilization which comes in handy for unplanned handheld shooting. If you’re into videography, you’ll be glad to know that this camera can shoot in super slow motion at 250, 500, and 1,000 frames per second. It also has S-log 2 and 3 as well as hyper-log gamma. These functions allow you to shoot in high dynamic range videos. You even have an articulating 3" LCD and a redesigned electronic viewfinder. M6 is the first in the RX series to have a touchscreen, which can be used to position the autofocus point of the camera. What’s more is that this function can be used whether the screen is being used to compose your image or as a touchpad when the viewfinder is to your eye. The touchscreen also allows you to easily review your shot. On top of it all, Sony RX100 Mark VI has a small and well-built body, making it an excellent choice for photographers looking to have a camera that can simply fit in their pocket.

Sony RX10 Mark IV


Sony has elevated all-in-one camera capabilities in this Sony RX10 Mark IV. This camera is designed to meet the needs of photographers who want to capture any subject in stunning quality without having to bring multiple lenses. It demands attention with its extraordinary large-aperture lenses. This camera’s 24 up to 600mm equivalent F2.4-4 stabilized zoom lens allows you to achieve crisp and sharp image in every shot. These feature make M4 an excellent choice for wildlife photography as you can still get a good shot even when your subject is really far away from you. Similar to Sony’s flagship cameras, Mark IV uses BIONZ X image processor, which is an advanced algorithm that helps in improving speed performance, image resolution, and minimizing noise. When it comes to image quality, M4 comes with a 20.1MP, 1-inch CMOS sensor that’s backlighted, give it better processing prowess. It’s also capable of continuous shooting at 24 frames per second or up to 249 images in a click of a button, all while retaining its autofocus ability. Meanwhile, high-range feature allows you to do slow-motion videos at up to 960 fps at full HD or 1080p. Another feature that vloggers will surely enjoy is the availability of the 2.5 millimeter mic input for better audio. As for moving images from camera to a computer or controlling it using your mobile device, Sony RX10 Mark IV has Wi-Fi with NFC feature as well.

Sony RX100 Mark V (M5)


Last but definitely not the least camera on this list is Sony RX100 Mark V (M5). Similar to its predecessors in the RX100 series, M5 comes with 1.0-type image sensor and a blazing-fast 0.05-second autofocus capability. This camera allows continuous shooting of up to 24fps with AE/AF tracking, perfect for photographers who are always on the move. M5 even packs hybrid autofocus system, which includes 25 contrast and 315 phase detection points. Stuffed with all the right features you could ask for, this camera lets you create 4K clips and HD content be it for your personal vlog or TV. It can even record movies in slow motion at up to 960 fps, which is twice as long than previous RX100 cameras. Despite the availability of newer RX100 versions, M5 remains to be one of the most preferred equipment of camera enthusiasts for the aforementioned features. If you need more convincing, Sony M5 gives you the option to switch to deactivate sound, perfect for when you want to get close to your subjects silently or for taking photographs during presentations. Its design is also compact and handy, making it an excellent alternative to your smartphones’ camera.

Looking for more camera alternatives? Camera Warehouse has a collection of top-grade photography equipment and accessories. Browse through our online store and find the perfect Sony digital camera that lets you capture stills and videos in your unique way.